WEB / GRAPHIC
Websites, identity and print that is built to last.
Ten years of websites, branding and print work — for cultural institutions, fintech clients, theatres, sports institutions and small businesses across Slovenia and abroad.
Huiqin Wang
Design and build of a personal site for Huiqin Wang, a Chinese-Slovenian artist working across painting, calligraphy, and cultural themes like the Silk Road. The layout is quiet and gallery-like, organized around individual project series so the artwork stays the focus.
Visit pageDOSEL
Website design and development for DoSEL, an EU-funded cultural cooperation project focused on safeguarding linguistic diversity in European theatre. Built on WordPress to support a steady stream of news, showcases, and publications from partners across several countries.
CoachFi
Design and build a website for a financing platform for coaches. The challenge was making a lending product feel warm and personal rather than transactional, since the audience is coaches selling trust and transformation, not a one-time purchase — the design leans into approachability over the more corporate, sales-floor tone financing sites often have.
Visit pageMobility Centre
A gamified campaign encouraging people to cycle around Maribor, collecting tokens redeemable for coffee along the way. My focus was the visual side — designing playful, energetic graphics for the promo materials that made the concept feel like a fun challenge.
BuildFi
Design and build a website for a platform that connects home-improvement customers to financing so contractors can close sales on the spot. The design needed to make a fairly technical, multi-lender product feel simple and trustworthy.
Visit pageSunny Studio
Designed a prototype for a user interface while working at Parsek d.o.o. It is an updated interface for Sunny Studio, a fitness, spa and restaurant located in Ljubljana.
Sunny Studio
UX-led redesign for Sunny Studio, a Ljubljana fitness, spa, and restaurant venue. Started with user research across age groups, schedules, and expectations, grouped into profiles and usage patterns, then translated into wireframes and a tested user flow before finalizing the visual design.
IAH Conference
Full visual identity and print/digital collateral for the IAH Central Europe Group conference — flyers, banners, presentation templates, and other promo material designed as one cohesive set, giving the event a consistent, professional look across every touchpoint.
Sport Ljubljana
Full redesign of the website and mobile app for a sports company managing over 50 major sports and concert venues across Ljubljana. Focused on simplifying navigation across a large, multi-venue booking structure while giving the brand a more modern, unified visual identity.
Bunker
End-to-end design and development for Bunker, a non-profit producing contemporary theatre and dance events. Built on WordPress for easy in-house updates, with an interactive event calendar, ticket reservations, portfolios, and an archive — balancing an editorial, artsy feel with practical day-to-day usability for the admin team.
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